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Shift has evolved.

Shift Auckland is now Digital Arts Network.

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Experience Optimisation

Through ongoing testing and measurement, we can continuously improve apps and sites, increasing the return on your digital investment.

Deployment of a new touchpoint is just the start. Through ongoing testing and measurement, we can continuously improve the effectiveness of key measures like user satisfaction, frequency, conversion and referrals.

Though analytics and user testing we can identify opportunities for improvement, and actionable user insights.

Our optimisation framework then enables content and design experiments with measurable results.

In this way, we leverage the incredible measurability of digital channels to enable data-driven improvements to the user experience.

What we do

  • Continuous improvement programmes
  • Analytics-based insights
  • Multi-variate testing
  • Content experiments
  • Usability testing

Our Services