Shift has evolved.

Shift Auckland is now Digital Arts Network.

Read the Media Release

Experience Strategy

Through user research we create multi-channel digital roadmaps that deliver consistent, connected user experiences.

As the range of digital channels increases, typical customer journeys can involve multiple digital touchpoints. 

Experience Strategy enables us to better understand those journeys, to define the role of each touchpoint within a consistent, coherent and connected user experience.

We can then create a roadmap that defines a long-term vision for your digital channels, and identifies the projects and investment that will deliver it.

This enables your business to make customer-centred strategic decisions upon a strong technological foundation.

It also enables you to plan internal capability development, to sustain your ongoing digital investment.

And it enables you to more confidently invest in specific experience design projects, with well qualified benefits.

What we do

  • User research
  • Stakeholder workshops
  • Journey mapping
  • Channel strategy
  • Digital roadmaps
  • Vision prototypes


Our Services