Our Approach

We believe a great project is like a great conversation; stimulating, engaging, rewarding. And where a commonplace begining can lead to a surprising conclusion.

In 1995, an agency called Shift was founded with a vision that the web was more than just a place to click and read.  That it was a place where real conversations could take place. Conversations that would connect consumers to brands, stakeholders to public organisations, and employees to each other.

By 2005, we'd created TEQUILA\ as the digital offering inside the WHYBIN\TBWA Group which quickly went on to become one of the most awarded digital agencies in New Zealand.

In 2012, Shift and TEQUILA\ came together as part of the Digital Arts Network (DAN). And at DAN\Auckland we continue to see our projects as conversations with our clients.

We start by listening. We work with our clients to deeply understand their objectives and their users' needs. No two clients, audiences or challenges are the same, so we do not trade in cookie-cutter solutions.

From this insight we craft user-centred design solutions that maximise our clients' return on their digital investment - whether in websites, intranet, mobile apps or social media.

Working with us, you will find an experienced creative partner dedicated to creating and executing the best solution for your business needs.

We do a lot of listening before we leap to an answer.  And we promise to talk with you - not at you, over you, or around you.

Because that's how great conversations get started.