Functional solutions through a deep understanding of our client's business.
In 2009, AA Insurance came to us looking for a sophisticated content platform for their website.
Our business analyst Dan Cornwall immersed himself in their company and processes, thoroughly investigating their wider business challenges.
Our response was unexpected: we prescribed an alternative solution. Rather than a content management solution, we recommended an enterprise-grade marketing automation system.
Digital Arts Network (then Shift) weren't afraid of being provocative. They were making recommendations for meeting problems we didn't even know we had.
Dan Wilkinson Head of Business Systems - AA Insurance
Digital Arts Network (then Shift) had the confidence and ability to see through our requirements to what we would need in the future, and that has saved us money.
Dan Wilkinson Head of Business Systems - AA Insurance
AA Insurance appreciated being involved at every stage of the process and noted that “it never felt like Digital Arts Network were showing off or making an awards entry”. AA Insurance were very pleased with our approach – and the final product.
The relationship grew quickly from that beginning. AA Insurance has continued to look to us to bring our user-centred design focus to all their business platform improvements – from call-centre tools to repair-hub applications.
We are now responsible for ensuring all new AA Insurance business systems are designed for the people who will use them. Working closely with their other technology partners, we’re helping AA Insurance develop a healthy lead in loyalty, e-commerce and customer-service systems in the motor-insurance category.
