Design Maturity Benchmark 2020
We surveyed New Zealanders to identify how you can grow design maturity in your organisation.
Get the report now
Last year’s report
The four biggest opportunities to level up design in your organisation.
Include internal teams, especially frontline staff, in design activities
While many businesses have adopted human-centred design practices, few are turning the lens inward to drive operational efficiencies and improved end-customer experience.
Share stories about how design has improved business performance
For design to influence business strategy, design leaders must continually show evidence and tell compelling stories of how investment in design improves business outcomes.
Agree and implement quality standards and scalable process
Design teams can amplify their practices by auditing and consolidating design tools and processes and implementing quality standards across the organisation.
Measure the return on investment of design effort
The recognition of design value is lacking in New Zealand businesses, due to low levels of performance measurement, particularly monitoring return on investment of design effort.
Get the 2020 report for all the details
You will receive:
- Detailed analysis and commentary on NZ design trends and behaviours
- Key industry breakdowns and insights
- Immediate actions to level up your company’s design practices
Have feedback? We’d love to hear from you. Email us at: design.maturity@dan.co.nz
