Design Maturity Benchmark 2020

We surveyed New Zealanders to identify how you can grow design maturity in your organisation.

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The four opportunities to level up design in your organisation:

Include internal teams, especially frontline staff, in design activities

While many businesses have adopted human-centred design practices, few are turning the lens inward to drive operational efficiencies and improved end-customer experience.

Are rarely looking at improving experiences for frontline staff

Share stories about how design has improved business performance

For design to influence business strategy, design leaders must continually show evidence and tell compelling stories of how investment in design improves business outcomes.


Are progressing or have an actioned Design strategy that aligns to business objectives

Agree and implement quality standards and scalable process

Design teams can amplify their practices by auditing and consolidating design tools and processes and implementing quality standards across the organisation. 


Have a design system that looks holistically at the digital experience across the business

Measure the return on investment of design effort

The recognition of design value is lacking in New Zealand businesses, due to low levels of performance measurement, particularly monitoring return on investment of design effort. 


Frequently measure the financial benefits delivered by design

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You will receive:

  • Detailed analysis and commentary on NZ design trends and behaviours
  • Key industry breakdowns and insights
  • Immediate actions to level up your company’s design practices
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Design Maturity Survey 2021

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