Elizabeth Lang

Experience Strategist

If she isn't doing her daily two minute plank, Elizabeth (aka Betta) is most likely to be the one doing a headstand in the office. Challenging her point of view by being upside down helps her find the value in other perspectives. As an Experience Strategist, Betta views her work as a treasure hunt; she enjoys looking for clues that help tell the story and reveal hidden heroes.

An advocate of inclusive design, Betta has a keen ability to read between the lines to harvest insights that help teams evolve better products and services. She also likes to break the rules (in all the good ways) by asking unlikely questions and encouraging dancing when at a strategy impasse.