Hsichen (pronounced sea-chen) grew up listening to classical music, looking at fine art and paintings as they were a few of the things his father was passionate about. Naturally, he grew to love them too. These arts have influenced the way that Hsichen designs his work.
Studying econometrics taught Hsichen the importance of functionality, leading to his passion for creating simple, beautiful and useful products. Over the years, Hsichen learnt to craft his talent leading him to receive the American Design Award and Midas Interactive Digital Campaign Award. As a designer, he believes in being aware of the influences that are happening in the world as they too depict the changes in the industry. A talented and intelligent designer, Hsichen enjoys challenging himself and solving complex problems.