Jennie Leng

UX Director

With the enthusiasm and skill to lead a dance troupe, you could describe Jen as the “cheerleading captain” of DAN. She’s a UX lead who spurs on our team with her love for witticisms and human-centred problem solving. She’s also a “triple threat” when designing solutions — ensuring that they are customer focused, commercially savvy AND technologically possible.

Immersing herself within NZ’s leading corporations, Jen uncovers business dynamics and cultural rhythms to build genuine connections with customers. And whether designing a five-year digital strategy or re-imagining a shopping experience, she comes well prepared with questions, insights and frameworks. Similarly, if you’re ever in need of a sweet treat, parenting hack or an inappropriate joke, Jen’s the person to see!