Combining his analytical mindset and flair for art, Sam truly has the "power of two”. With a love of science and design, his omni-skillset enables him to gather insights that others often overlook. Having honed his skills at Optimal Workshop, a user research platform and local success story in our own backyard, Sam knows what he's doing when it comes design validation and synthesis.
He appreciates the people behind beautifully crafted experiences and products, which is why he’s working hard to make his mark as a specialist in his own field. It’s also why you’ll find Sam listening to reality bending jazz, Avant-pop albums and reading Murakami novels.