While Tchaikovsky isn’t her last name, Viktoria does play a stunning rendition of The Nutcracker Suite on the piano. She also happens to “captivate” on the design front. With a specialist background in qualitative research and digital strategy,she helped established UX practices for one of Russia’s largest fashion retailers and carried out qualitative research for multinational corporations such as Proctor & Gamble and Coca-Cola.

With a Masters in Sociology and Diploma in Computer Programme, we do have a hypothesis that her extensive musical studies “supersized” her brain. Or maybe this was the natural by-product of meditation. Either way, Viktoria’s probably the best person to ask for she was the one conducting neuroscience studies on the impact of advertising.

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