Viktoria Semina

Experience Strategist

While Tchaikovsky isn’t her last name, Viktoria does play a stunning rendition of The Nutcracker Suite on the piano. She also knows how to get people's attention on the design front. She helped established UX practices for one of Russia’s largest fashion retailers and carried out qualitative research for multinational corporations such as Proctor & Gamble and Coca-Cola.

With a Masters in Sociology and Diploma in Computer Programme, we do have a hypothesis that her extensive musical studies helped supersized her brain, or perhaps this was the by-product of her regular meditation. Either way, Viktoria’s probably the best person to ask, especially having conducted neuroscience studies on the impact of advertising.